Privacy Policy

Last Updated: September 14, 2026

1. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you:

• Create an account or register on our Site
• Make a purchase
• Fill out contact forms or request information
• Subscribe to our newsletter or mailing list
• Communicate with our customer service team
• Participate in surveys or promotions

This information may include:

• Name, email address, phone number, and mailing address
• Billing and shipping addresses
• Payment information (credit card, PayPal account details)
• Product preferences and purchase history
• Messages, comments, or inquiries you send us

Automatically Collected Information

When you visit our Site, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages viewed, time spent on pages, links clicked, referring/exit pages
• Cookies & Tracking Technologies: Session IDs, preference settings, analytics data
• Location Information: General geographic location based on IP address (city/region level)

Information from Third Parties

We may receive information about you from:

• Payment processors (TargetPay, PayPal)
• Shipping and logistics partners
• Analytics providers (Google Analytics)
• Customer relationship management platforms (TargetCRM)
• Social media platforms (if you interact with our social content)

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations, shipping updates, and customer service communications
• Create and manage your account
• Personalize your experience on our Site
• Send marketing emails, newsletters, and promotional offers (with your consent)
• Respond to your inquiries and customer service requests
• Improve our website functionality and user experience
• Analyze website traffic and usage patterns
• Detect and prevent fraudulent transactions
• Comply with legal obligations
• Conduct research and analytics
• Provide customer support through TargetCRM chat and contact forms

3. How We Share Your Information

We do NOT sell your personal information to third parties. We may share your information with:

Service Providers

• Payment Processors: TargetPay and PayPal (for payment processing)
• Shipping Partners: To fulfill and track orders
• Analytics Providers: Google Analytics (to analyze website usage)
• Customer Service Tools: TargetCRM (for customer inquiries and lead capture)
• Email Service Providers: For newsletters and communications
• Website Hosting & Security: GoDaddy (for website hosting and security)

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, privacy, safety, or property.

Business Transfers

If Industrial Equipment Plus Inc. is involved in a merger, acquisition, bankruptcy, or asset sale, your information may be transferred as part of that transaction.

4. Data Retention

• Account Information: Retained as long as your account is active or as needed to provide services
• Purchase Records: Retained for at least 7 years for accounting and tax purposes
• Marketing Communications: Retained until you unsubscribe
• Analytics Data: Typically retained for 26 months (Google Analytics default)

You may request deletion of your personal information at any time by contacting us, subject to legal retention requirements.

5. Security of Your Information

We implement appropriate technical, administrative, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Security Measures Include:

• SSL/TLS encryption for data transmission
• Secure payment processing via PCI-DSS compliant processors
• Restricted access to personal information
• Regular security monitoring and updates

6. Cookies & Tracking Technologies

Cookies

Our Site uses cookies to:

• Remember your preferences and login information
• Analyze website traffic and user behavior
• Enable shopping cart and checkout functionality
• Track marketing campaign performance
• Improve your browsing experience

Types of Cookies:

• Necessary Cookies: Required for website functionality
• Analytics Cookies: Google Analytics (to understand how you use our Site)
• Marketing Cookies: To track ads and promotional campaigns
• Third-Party Cookies: From payment processors, TargetCRM, and other partners

You can control cookie settings through your browser preferences. Disabling cookies may affect website functionality.

Google Analytics

We use Google Analytics to collect and analyze website usage data. Google Analytics uses cookies to track your activity. To opt out, you can install the Google Analytics Opt-out Browser Add-on.

7. Third-Party Links & Services

Our Site may contain links to third-party websites and services (e.g., manufacturer websites, social media platforms). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

Third-Party Integrations:

• TargetCRM: For customer service chat and lead capture
• Google Analytics: For website analytics
• Payment Processors: TargetPay, PayPal
• Shipping Providers: FedEx, UPS, USPS (as applicable)

8. Your Privacy Rights

Depending on your location, you may have the following rights:

GDPR Rights (EU Residents)

• Right to access your personal data
• Right to rectify or correct inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

CCPA Rights (California Residents)

• Right to know what personal information is collected
• Right to know whether your data is sold or disclosed
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your rights

COPPA Rights (Children Under 13)

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete it immediately.

9. How to Exercise Your Rights

To exercise any of the above rights, please contact us:

We will respond to your request within 30 days (or as required by applicable law).

10. Marketing Communications

We may send you promotional emails, newsletters, and marketing materials based on your consent or legitimate interest. You can:

• Click "Unsubscribe" in any marketing email
• Update your preferences in your account settings
• Contact us to opt out

Opting out of marketing communications will not affect transactional emails (order confirmations, shipping updates, etc.).

11. Your California Privacy Rights

If you are a California resident:

• You may request disclosure of the categories of personal information we collect
• You may request the specific personal information we have collected about you
• You may request deletion of personal information (with limited exceptions)
• You may opt-out of the sale of your personal information

To submit a request, contact us at the email or address listed above.

12. Do Not Track

Some browsers include a "Do Not Track" feature. Currently, there is no industry standard for recognizing DNT signals. Our Site does not respond to DNT browser signals at this time, but you can control tracking through your browser settings and cookie preferences.

13. International Data Transfers

If you are located outside the United States, your information may be transferred to, stored in, and processed in the United States. By using our Site, you consent to the transfer of your information to the U.S., which may have different privacy laws than your country of residence.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on our Site with a new "Last Updated" date. Your continued use of our Site after changes constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us:

Thank you for trusting Industrial Equipment Plus Inc. with your information.